Hot & HonorableA Matter of Concrete has pushed the European conversation toward lighter, transparency-driven roasting while popularizing high-quality experimental lots that still read clean and origin focused. Today the coffees are precise and sweet with clear acidity and producer-forward communication; the range, however, leans more experimental than classic Nordic style.
Founded in 2021 by Coffee Masters London champion Rob Clarijs, A Matter of Concrete roasts from the UNESCO-listed Van Nelle Factory in Rotterdam. The philosophy is data driven and producer first: coffees are selected through blind cuppings, with a split between classic profiles and uncommon, high-end lots, and roasting kept light to emphasise sweetness, clarity, and place. Packaging prioritises circularity with reusable AMOC jars and lightweight refill systems, and labels carry full farm-level detail. The roastery is not open to the public at present
