Hot & HonorableA producer first, single origin program with light, precise roasting defines Morgon. Co founded by Christian Gullbrandsson with Gabriella Runesson and Markus Vestergaard, Morgon’s early calibration benefited from Gullbrandsson’s long history in Swedish roasting and sourcing; today the current team carries that standard forward with high consistency year after year. The value is standout as well, delivering a lot of quality at an accessible price.
Founded in Gothenburg in 2018 by Gabriella Runesson, Christian Gullbrandsson, and Markus Vestergaard, Morgon roasts under Kran 42 in Lindholmen and builds on years of experience at the heart of Sweden’s specialty scene. The style is bright and seasonal with a producer first mindset, focusing on clearly identified single origin lots and light, precise roasting that lets sweetness, clarity, and place lead. Their design forward storytelling sits alongside transparent info about farm, variety, process, and harvest, and the roastery regularly opens for public tastings.
